Getting your product or service noticed can be tough. That’s where a Public Relations (PR) package comes in handy! But, before the excitement of a potential media mention, you need to get the ball rolling. Knowing How To Write An Email For A PR Package is a key step in getting your story out there. This guide will help you craft compelling emails that grab attention and give you the best shot at PR success.
Crafting the Perfect Pitch
The first email you send is your chance to make a great impression. Think of it like a mini-presentation. You want to be clear, concise, and show why your story is interesting. Here’s what you need to include:
- A catchy subject line: Make it intriguing!
- A brief Who are you and what’s your company about?
- The “news”: What’s new and noteworthy?
- Why it matters: Explain the importance of the information.
- Call to action: What do you want the recipient to do?
It’s super important to tailor each email to the specific person or publication you’re contacting. Sending a generic email will likely end up in the trash. Doing your research about the target audience is the first step.
You should also include a media kit if you have one, which is a collection of documents to support your pitch. You can create a media kit on your own, or work with a design to have a custom media kit. The following things should be included:
- Press Release
- Company Information
- High-Resolution Images
- Contact Information
Email Example: Initial Pitch to a Journalist
Subject: [Your Company] Launches Innovative [Product/Service] to Help [Target Audience]
Dear [Journalist’s Name],
My name is [Your Name] from [Your Company]. We’re thrilled to announce the launch of [Product/Service], designed to help [Target Audience] with [Problem/Benefit].
[Product/Service] [Briefly explain what it does and its key features]. We believe this could be a game-changer for [Industry/Area] because [Explain the impact/importance].
Would you be interested in learning more? I’ve attached our press release and a link to our website [website link]. I’m available for an interview at your earliest convenience.
Thank you for your time and consideration.
Sincerely,
[Your Name]
[Your Title]
[Your Company]
[Your Contact Information]
Email Example: Following Up After No Response
Subject: Following Up: [Your Company] - [Product/Service] Launch
Dear [Journalist’s Name],
I hope this email finds you well.
I’m following up on my previous email regarding the launch of [Product/Service]. I understand you’re busy, but I wanted to ensure you didn’t miss this exciting news. [Product/Service] aims to solve [Problem] and we believe it could be of great interest to your readers.
We have a press kit ready for you to check out as well. You can access it here: [link].
If this isn’t a good fit for your current coverage, no worries. However, if you’re interested, I’d be happy to provide further information or answer any questions you may have.
Best regards,
[Your Name]
[Your Title]
[Your Company]
[Your Contact Information]
Email Example: Pitching a Specific Story Angle
Subject: [Your Company] Offers New Solution for [Specific Problem]
Dear [Journalist’s Name],
I’m writing to you because I noticed your recent article on [Related Topic]. [Your Company] has just released [Product/Service], which directly addresses the challenges of [Specific Problem] that you highlighted.
[Product/Service] is designed to [Explain the unique solution and benefits]. We think this could offer a fresh perspective on [Related Topic]. I’ve attached some resources for your review, including our press release.
Would you be interested in an exclusive interview with [Name and Title]? We would be happy to provide additional information.
Thank you for your time and consideration.
Sincerely,
[Your Name]
[Your Title]
[Your Company]
[Your Contact Information]
Email Example: Sharing a News Release
Subject: [Your Company] Announces [News/Event]
Dear [Journalist’s Name],
I’m excited to share that [Your Company] has just announced [News/Event]! You can find the full press release below:
[Copy and paste the press release here]
We believe this is significant for [Why it matters] and aligns with your coverage of [Related Topic].
I’m available to provide more information or answer any questions. Thank you for your time.
Best regards,
[Your Name]
[Your Title]
[Your Company]
[Your Contact Information]
Email Example: Sending Additional Information or Assets
Subject: Re: [Previous Email Subject] - Additional Information
Dear [Journalist’s Name],
Thank you again for your interest in [Product/Service].
As requested, I’m attaching [images, video, or other assets] for your use. I’m also happy to provide additional information if you need it.
Please let me know if there’s anything else I can help with.
Sincerely,
[Your Name]
[Your Title]
[Your Company]
[Your Contact Information]
Email Example: Thank You for Coverage
Subject: Thank You: [Your Company] Featured in [Publication Name]
Dear [Journalist’s Name],
I wanted to express my sincere gratitude for featuring [Your Company] in your article on [Publication Name]! We really appreciate the positive coverage.
If you need any follow-up information, please don’t hesitate to ask.
Thank you again for your support.
Best regards,
[Your Name]
[Your Title]
[Your Company]
[Your Contact Information]
Writing a great PR email takes practice. By understanding the key elements, personalizing your message, and following up, you’ll greatly increase your chances of landing the coverage you want. Good luck!