Are you ready to close the deal? A well-crafted closing sales email can be the difference between a “maybe” and a “yes.” This guide will walk you through everything you need to know, offering a variety of Closing Sales Email Samples to help you seal those important sales.
Why a Strong Closing Sales Email Matters
A closing sales email is your final opportunity to convert a prospect into a customer. It’s the last chance to address any lingering concerns, reiterate the value of your product or service, and make it easy for the potential customer to take the plunge. Knowing how to write an effective closing email is crucial for success in sales. Here’s why closing emails are so important:
- They provide a clear call to action.
- They offer a sense of urgency.
- They highlight the benefits again.
Before we jump into examples, here are some key things to keep in mind when writing your closing email:
- Personalize it: Address the recipient by name and reference your previous conversations.
- Be Clear and Concise: Get straight to the point.
- Focus on Value: Remind them of the benefits they’ll receive.
| Element | Description |
|---|---|
| Subject Line | Grab attention and indicate urgency. |
| Body | Reiterate value, address concerns, and provide a clear CTA. |
| Call to Action | Make it easy for them to say yes! |
Example: The Final Follow-Up (After a Demo)
Subject: Following Up - [Your Company Name] Demo & Next Steps
Hi [Prospect Name],
It was a pleasure connecting with you on [Date] and walking you through [Product/Service Name]. I hope you found the demo helpful!
As promised, I’m following up to see if you have any remaining questions or if you’re ready to move forward. Remember, [Product/Service Name] can help you with [mention key benefit 1] and [mention key benefit 2].
I’ve attached the presentation we discussed, and I’m available for a quick call to answer any final questions. Are you free for a 15-minute chat sometime this week?
Best regards,
[Your Name]
[Your Title]
[Your Contact Info]
Example: Addressing Objections (Price Concerns)
Subject: Regarding Your Questions About [Product/Service Name]
Hi [Prospect Name],
Thanks for your time earlier and for your interest in [Product/Service Name]. I understand that price is a key factor in your decision-making process.
Let me clarify the value you’ll receive with [Product/Service Name]. While our pricing reflects the high quality and comprehensive features we offer, consider these points:
- [Benefit 1 with a brief explanation]
- [Benefit 2 with a brief explanation]
- [Benefit 3 with a brief explanation]
I am happy to provide a discount of [Discount Percentage] for a limited time if you sign up this week. Would you like me to prepare an official quote for your review?
Best,
[Your Name]
Example: Creating Urgency (Limited-Time Offer)
Subject: Exclusive Offer: Don’t Miss Out on [Product/Service Name]!
Hi [Prospect Name],
Just a friendly reminder that our special offer on [Product/Service Name] ends on [Date]!
By signing up before the deadline, you’ll receive [discount, bonus, or incentive]. This is a fantastic opportunity to [mention key benefit].
Click here to take advantage of this limited-time offer: [Link to Sign Up]. Let me know if you have any questions.
Sincerely,
[Your Name]
Example: The “Last Chance” Email
Subject: Final Reminder: Your Opportunity with [Product/Service Name] is Ending
Hi [Prospect Name],
I wanted to reach out one last time regarding [Product/Service Name]. We haven’t heard back from you, and I don’t want you to miss out on the chance to [reiterate a key benefit].
Is there anything I can do to help you make your decision? This offer will expire on [Date].
Please let me know your thoughts by replying to this email, or you can click this link to get started: [Link to sign up]
Thanks again for your time and consideration.
Best,
[Your Name]
Example: The “Benefit Recap” Email
Subject: Quick Recap: Why [Product/Service Name] is Right for You
Hi [Prospect Name],
As we discussed, [Product/Service Name] can solve your problem with [problem 1], [problem 2], and [problem 3].
Just to recap, with [Product/Service Name] you will:
- [Benefit 1 - short description]
- [Benefit 2 - short description]
- [Benefit 3 - short description]
Ready to get started? Click here to get started: [Link to sign up]
Best,
[Your Name]
Example: The Easy “Yes” (Simple CTA)
Subject: Ready to Get Started with [Product/Service Name]?
Hi [Prospect Name],
Thanks again for your interest in [Product/Service Name]. I’m ready to help you achieve [desired outcome].
The next step is easy: Simply click here to [clear and simple call to action: “Sign Up,” “Start Your Free Trial,” “Get Started,” etc.]: [Link to Sign Up]
If you have any last-minute questions, please don’t hesitate to ask. I look forward to welcoming you to the [Your Company Name] family!
Kind regards,
[Your Name]
Example: Following up After a Proposal or Quote
Subject: Following Up: Your Proposal for [Product/Service Name]
Hi [Prospect Name],
I hope you had a chance to review the proposal I sent you on [Date].
Are you ready to get started? We’ve worked out a great deal for you, offering [mention specific benefits or terms]. I’m available for a call tomorrow if you have any questions. Or, you can start the process by clicking here: [Link to Sign Up]
I’m looking forward to hearing from you soon!
Best,
[Your Name]
In conclusion, mastering the art of the Closing Sales Email Sample is a valuable skill. Use these examples as a starting point, adapt them to your own needs, and always focus on providing value and making it easy for your prospects to say “yes.” Good luck and happy selling!